Virgin America - are to start offering eBooks as part of their inflight entertainment along with movies and music -
Publishers could offer books for free as a way to attract new readers. Unless it’s a really long flight, people probably wouldn’t finish the whole book, and then they would have to buy it. Or they could allow you to browse free excerpts of a variety much like the Kindle store does now.
Virgin's current ascertainment units on the back of the seats is currently showing a Read option as. 'Coming Soon.'
It is unclear if the airline's built in eBook readers will offer complete books, sample chapters, newspapers or magazine or even a combination of them all which is my best guess. I telephoned Virgin UK and their press office confirmed that eBooks would soon be offered as in flight entertainment but as yet there were no more details.