Sony's eReader devices are equal to Amazon's market leader The Kindle, but their book store is a poor relation to Amazon's own. However all that is about to change with some exciting new additions to the Sony Store -
Sony Corporation will extend its Reader Store ebook effort to iOS and Android smartphones beginning next month. A teaser page posted on the Reader Store website confirms the move--according to Sony, consumers will be able to access digital titles purchased via the Reader Store across iPhone and Android handsets as well as PCs and Sony's own touchscreen Reader devices. In addition to new releases and New York Times bestsellers, Reader Store boasts more than a million free public domain titles from Google Books as well as links to borrow ebooks from public libraries.
Sony introduced its first portable ereader unit in late 2006--in mid-2009, the electronics giant rolled out the PRS-900, the first of its devices to integrate 3G wireless connectivity. Sony Reader units leverage an electronic paper display developed by E Ink Corporation--content is viewable in direct sunlight, giving users the choice between portrait or landscape orientation. Beyond ebooks, the device can also display Adobe PDFs, ePub format, RSS newsfeeds, JPEGs and Sony's proprietary BBeB ("BroadBand eBook") format as well as MP3 and unencrypted AAC audio files.