Now that Google has launched its ebook store, it’s time for book publishers and authors to learn a little SEO (search engine optimization).
If you sell shoes or cellphones online, you already know SEO, or you’re out of business.
Until now publishers have played in a different pool — more Amazon/Barnes & Noble than Google — but Google eBookstore suddenly gives booksellers a reason to at least wade into SEO.
Because now if Google can find your book, it can sell your book, a few different ways: via its online eBookstore, or in apps for the Apple and Android platforms, or through one of its independent bookstore partners. (See also: How SEO relates to the Google eBookstore.)
But getting noticed by Google is not easy. FULL ARTICLE