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Tuesday, 8 March 2011

Even Batman's on Facebook

The allure of Facebook continues to mesmerise many, beyond mere social networking or gaming. Warner Bros. and Facebook are giving you one more reason to stay connected to the ever-growing influence of the social network in our online lives -- digital movie renting and viewing. That's right, Warner Bros. has started renting digital movies over Facebook, starting with Christopher Nolan's Batman: The Dark Knight.

For renting the Batman: The Dark Knight digitally, Facebook users will have to visit the movie's official Facebook page to apply Facebook Credits (Facebook's virtual money), according to The Hollywood Reporter. The cost per movie rental (for The Dark Knight) is 30 Facebook Credits or US $3. Visit The Dark Knight's Facebook Page and click on "Watch".
After the purchase, Facebook users will have 48 hours to watch the movie which is streamed online. During that time users will still be able to use Facebook without any restrictions and the streaming rented movie will have pause and resume functionality.

"Making our films available through Facebook is a natural extension of our digital distribution efforts. It gives consumers a simple, convenient way to access and enjoy our films through the world's largest social network," said Thomas Gewecke, president of Warner Bros. Digital Distribution, The Hollywood Reporter quoted.
With over 500 million users, why wouldn't you want to make money and serve fans better by allowing streaming movies on Facebook? It's an untapped market and props to Warner Bros. for at least embarking on the road less travelled. Warner Bros. has said it will release more movie titles for renting online through Facebook in the coming months.

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