Sunday, 3 July 2011
The Archive's Sunday Comics - Action 1970's style
The 1970's was an extremely active decade for British comics and many of the most fondly remembered titles came from these years - 2000AD was launched mid way through the decade, Battle Picture Weekly came a little earlier, as did Action. The latter not to be confused with the American title of the same name which showcased Superman. The UK Action was a totally different beast. In other parts of pop culture the 70's saw the birth and demise of British Punk and there was a new attitude that swept the old aside. This new attitude was reflected in UK comics, particularly in the more edgier titles published by IPC/Fleetway. Titles such as 2000AD and Action.
This is the dawning of the age of Aquarius, the theme of some TV show told us (and for the life of me I can't remember what that show was) and at least in terms of comic books we were entering a brave new world.
When the decade ended and we moved towards the 1980's, a kid of the time would have been left feeling things had improved. Video Recorders were just making an appearance, Betamax and VHS, and we had the first home computer games - that these games consisted of a square pixel hitting a smaller square pixel around the screen with only two sound effects didn't matter. These were cutting edge and we marvelled at the graphics. How things would change - the two colour world of the Sinclair Spectrum was just around the corner.
During the 70's it had been a cool time to be a kid and life for us imitated art or at least Star Wars and we ended the decade by seeing our own version of Darth Vader become Prime Minister. From then on it wasn't such a cool world....even today it remains not such a cool world.
To commemorate the 70's in comics we present a scan of Jack Adrian's Kid's Rule OK from the controversial comic, Action. Remember click on any image for a larger version and find a full history of the UK Action comic HERE