Saturday, 2 July 2011
Harry Potter: The aftershocks continue
"If Harry Potter doesn’t need DRM, why does your book?! If you ditch DRM you’ll be able to offer all the formats. You’ll show your customers you trust them and you’ll also make it far easier for them to actually use your content." Forbes Magazine
However the thing with Rowling is that the Harry Potter brand is one like no other and not all authors will be able to interact so easily with fans as Rowling can. Traditional publishers do, however, need to try. Most publisher's websites are inadequate in this new digital age where readers are getting more and more used to downloading books with the touch of a button.
We certainly do live in interesting times.
Below Rowling explains more about Cashermore - whoops sorry, Pottermore: