The row between online giant , Amazon and US publisher Hatchette has now become an all out war - this weekend the UK newspaper, The Independent reported that, - "For years, publishers in Britain and America have complained
privately about the online giant’s tough negotiating tactics and
relentless discounting, but few have been willing to speak out. However,
the decision by Hachette, one of the “Big Five” publishers, to refuse
to agree to a new contract with Amazon in America in a row about pricing
could be a seminal moment."
The negative press could actually harm Amazon in the eyes of book lovers, and for once Amazon are being seen by book buyers, their all important customers, as being a negative rather than positive force.
Hachette has gone public
after customers began asking why some of its books have been unavailable
to buy on Amazon. Other titles are being offered at full price, instead
of on discount, or are taking many weeks to ship.
“By
preventing its customers from connecting with these authors’ books,
Amazon indicates that it considers books to be like any other consumer
good,” says Hachette. “They are not.”
Authors are livid. US TV chat show host (and Hachette author) Stephen
Colbert is so angry that he “gave the finger” twice to Amazon chief
executive Jeff Bezos on his TV show this week.
“This is a big blow to my bottom line,” warned the waspish
Colbert. “This has pushed me past my tipping point... so watch out,
Bezos, because this means war.”
To make his point,
Colbert urged viewers to buy the book California by Hachette author Edan
Lepucki via an independent bookseller in Oregon. It instantly became a
best seller.Colbert, whose profile is sky-high after
being named as the successor to talk-show legend David Letterman, also
urged viewers to get a sticker saying “I Didn’t Buy It On Amazon” via
his website. “We are going to prove that I can sell more books than
Amazon,” declared Colbert. Other Hachette authors have felt similarly
emboldened. JK Rowling, under her pseudonym Robert Galbraith, tweeted:
“There are lots of ways to order (the Robert Galbraith book) #The
Silkworm in US, as Amazon kindly suggest.”
Meanwhile,
James Patterson published a post on Facebook under the headline of “Read
four of the most important paragraphs I’ll ever write,” in which the
author declared: “The press doesn’t seem to consider this newsworthy,
but there is a war going on between Amazon and book publishers.
“This
war involves money of course... Currently, Amazon is making it
difficult to order many books from Little, Brown and Grand Central,
which affects readers of authors such as Malcolm Gladwell, Nicholas
Sparks, Michael Connelly, me and hundreds of others whose living depends
on book sales.