After finalising the e-book pricing deal with publishing giant Macmillan, Amazon.com is readying up for further pricing negotiations with other major publishing houses which are keen on adopting the new e-book pricing model put forward by Apple Inc., for its iPad tablet device.
Amazon has remained unchallenged in the e-book domain for a long time all thanks to its highly popular Kindle reading device.
Due to the dominant market position of Kindle, publishers were forced to abide by Amazon's pricing module.
However now, with the launch of Apple's iPad and the iBook e-book store, publishers are looking to shift to the pricing module offered by Apple that allows publishers to set the prices of the e-books offered by them.
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