Now that's a stretch

It used to be the case that toys would be made based on characters from film and television but now it's the other way around as Hollywood, in franchise fever, look for the next sure thing. Stretch Armstrong anyone - In an announcement Friday evening that updated the status of its Hasbro-branded tentpoles, the studio said "Stretch Armstrong" will be shot in 3D. Universal also said it's pushing back action-adventure "Battleship" from July 2011, to May 25, 2012.

"Stretch Armstrong" had been planned for an April 2011 release but U said Friday that the additional time will allow it to shoot in 3-D and accommodate Lautner's existing commitments, which include two more "Twilight" films and "Max Steel" at Paramount.

"In the past two years, Taylor has emerged as a real star at the global box office," said Uni co-chief Donna Langley. "He brings the perfect balance of energy and athleticism to the role of an unlikely super hero with a fantastic super power.