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Thursday, 6 January 2011

Facebook are gunning for Rooster Cogburn

The Coen  remake of True Grit is fast approaching the 100 million mark in US sales since its release a little over two weeks ago. This has surprised the film industry who didn't think a western was capable of doing business like this. And now Sony, dismayed at seeing the film overtaking its hit movie Social Network which has grossed almost 94 million to date are re-releasing the film to selected cinemas to catch up and regain its sheen as the most successful film of the season.

(FROM AWARDS WATCH) Sony says The Social Network is poised to cross the $200 million worldwide mark by the weekend, a goal potentially aided by the new theatrical runs in the U.S.
The Social Network has struck a chord with audiences all around the world,” Sony vice chair Jeff Blake said. “At the box office, this film showed true staying power, grossing more than four times its opening weekend gross—a rare accomplishment when the average for wide releases last year was below three times the opening gross.”
There’s little time to spare. 
The DVD of The Social Network comes out Tuesday, and exhibitors don’t like to carry films that have been released on DVD.
The Social Network’s international total through Tuesday was roughly $104 million for a global total $197.3 million.
Sony is well aware that it can’t get to $100 million domestically, but it can tout the $200 million figure when reporting numbers from this weekend to the press.
Box office observers say $200 million is a great number. The Social Network has a star director, but no big stars. 
Through Tuesday, in its 15th day in release, True Grit’s domestic gross was $91.5 million. It should surpass The Social Network’s domestic total Wednesday or Thursday. True Grit hasn’t opened overseas.
THE ARCHIVE SAYS - Social Network doesn't stand a chance. It's for girls while True Grit is merely proving what we have maintained all along - the western is the genre too tough to die. Now Mr Hollywood let's see more westerns. Cinema goers everywhere are proving that we're fed up of all thise CGI bollocks and want good well told stories with a horse or two.


Joanne Walpole said...

Yes, less CGI and more story!

Davieboy said...

Believe it or not I found these films very similar. They both had wonderfully well-written dialogue which required concentration on the part of the viewer, a welcome feature in these dumbed-down days.
Cogburn & Zuckerberg are both loners and anti-heroes up against superior odds yet who manage to come out on top (hey, no spoilers there I trust!).
Acting and production levels were great in both films, which were easily the best movies of 2010 for me. I've no Facebook account BTW so was pleasantly surprised by the Social Network; of course though, when it comes down to the wire it's the Rooster every time!