(FROM AWARDS WATCH) Sony says The Social Network is poised to cross the $200 million worldwide mark by the weekend, a goal potentially aided by the new theatrical runs in the U.S.
“The Social Network has struck a chord with audiences all around the world,” Sony vice chair Jeff Blake said. “At the box office, this film showed true staying power, grossing more than four times its opening weekend gross—a rare accomplishment when the average for wide releases last year was below three times the opening gross.”
There’s little time to spare.
The DVD of The Social Network comes out Tuesday, and exhibitors don’t like to carry films that have been released on DVD.
The Social Network’s international total through Tuesday was roughly $104 million for a global total $197.3 million.
Sony is well aware that it can’t get to $100 million domestically, but it can tout the $200 million figure when reporting numbers from this weekend to the press.
Box office observers say $200 million is a great number. The Social Network has a star director, but no big stars.
Through Tuesday, in its 15th day in release, True Grit’s domestic gross was $91.5 million. It should surpass The Social Network’s domestic total Wednesday or Thursday. True Grit hasn’t opened overseas.
THE ARCHIVE SAYS - Social Network doesn't stand a chance. It's for girls while True Grit is merely proving what we have maintained all along - the western is the genre too tough to die. Now Mr Hollywood let's see more westerns. Cinema goers everywhere are proving that we're fed up of all thise CGI bollocks and want good well told stories with a horse or two.