Monday, 2 August 2010
INTERVIEW WITH AMAZON'S IAN FREED
"First of all, with regard to the iPad, it's a totally different product. I mean, the product is a general-purpose tablet. We love that product because people use their iPads to buy a lot of products on Amazon. It's a tailwind for our e-commerce business. But for book reading it's substantially heavier than a Kindle; the battery life is 10 hours versus 4 weeks on the new Kindle, and you can't read it outside in the sun. The Kindle is absolutely purpose-built for reading and it's a product that people consider a tool for reading. It's not something that's more of a gadget. People really love their Kindle and they use it for reading and that's what they do with it and it's a practically designed tool for folks who want to read.
With regard to what'll happen [in the future] I'll say it is an opportunity for multiple companies to have competing products and there will be more than one winner in this market segment. Our focus is just on building the best products--and not just the product but the whole experience.
The American Association of Publishers has said that e-books have grown at about 200 percent year over year. Our sales are growing faster than that, so you can back into what that means in terms of segment share."
READ THE FULL INTERVIEW AT CNET.COM