If you're one of those people that think eBooks and eReaders are a passing fad then think again - Barnes and Noble have just announced that the biggest threat to their beleaguered business has come from the rise in electronic books.
The primary reason for Barnes and Noble going on sale is the meteoric rise of digital books and their respective e-readers as a viable platform, as well as more and more book lovers ordering their titles online. This meant that foot traffic to the stores declined steadily, putting revenue pressure on the group in step. Effectively, as has been evident for years but has only really come to fore recently,
Amazon has wrecked their business.
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| THE NOOK |
Barnes and Noble are going to concentrate on their eBook store and try to take back some of the ground gained by the giant, Amazon. The company's own Kindle rival, the Nook has been the once success story of recent years.
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