The controversy centres on the so-called "agency model" of pricing,
which allows publishers to dictate the charge for each ebook as long as the
retailer gets 30pc of the profits. Publishers Hachette, HarperCollins,
Penguin Group, Simon & Schuster and Macmillan all signed up to the
scheme with Apple, before it was adopted by other retailers.
However, the arrangement has sparked controversy and legal battles on both
sides of the Atlantic. Last December, the European Union opened an
investigation into anti-competitive behaviour. In America, the Department of
Justice (DoJ) has launched legal action against Apple and the publishers for
alleged collusion.
The technology company was initially tight-lipped about the US case but last
week broke its silence to declare itself innocent and paint itself as a hero
for breaking Amazon's "monopolistic grip". It said the iPad's
bookstore "fostered innovation and competition".
However, it has taken an altogether different approach in Brussels. Joaquín
Almunia, the European Union competition commissioner, said he has received
settlement offers from Apple and all the publishers other than Penguin.
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