Montlake Romance and Thomas & Mercer imprints. But it is unclear under which imprint the western genre books will be published, which leads me to suspect that another new imprint will be created by Amazon for the westerns and other adventure fiction. There are a lot of westerns in Avalon's back list and Amazon will obviously make the most of this.
This is a great concern to me as I write westerns - It's a little exciting but scary too. I love Amazon's service and buy a lot from them. I applaud them for making westerns widely available when the biggest chunk of traditional publishing had forgotten the genre, but I don't want to see them dominating publishing which seems to be where they are heading. It's a horrible thought to think of the online giant swallowing up all the independent publishers one by one and then turning on the big guys.
Is it all inevitable though? And Amazon must be congratulated on bringing reading into the new millennium with the excellent Kindle eReader. The customer service with Amazon is also second to none, but all the same it is troubling to think they may one day be the only players in town.
Comments would be most welcome - do we love them or loathe them?