Amazon play dirty in the eBook war

Amazon have today started labelling eBooks from Macmillan, stating that the price was set by the publisher which sends a clear message to the consumer - it suggest that they are being over-charged for the product which is not a positive image to project.

As the agency model takes effect today on many eBooks, Amazon has begun labeling eBooks priced by publishers with a new disclaimer--disavowing their role in pricing and sending a clear message to customers.

Amazon customers have responded passionately in the Amazon forums about the shift to an agency model. A reader named Panama has launched a thread to "boycott agency books". One new Kindle user wrote in the forums: "Amazon please identify under which model each ebook is sold near the buy button. The name of the publisher (top of the organization not a subsidiary) would be great also."