eBook Market Slow to Grow in Germany
For now, the eBook market in Germany is lagging far behind the US and other countries where eBook readers are being sold. In fact, according to numbers cited in the article, 10,000 readers have been sold in Germany. Recent projections have the Kindle selling 1.2M units in the US in the 4th quarter of 2009 alone (and that's just one manufacturer). German readers bought just 65,000 eBooks in the first six months of this year compared with some estimates that have Kindle owners buying 600,000 ebooks per *week*.
This is partly due to the way that Germany regulates its publishing industry keeping book prices artificially high in an effort to protect authors, publishers and small book sellers in a highly competitive marketplace, and partly because German publishers want to keep the prices of eBooks high.
To that end, eBooks are only made available only after the paper back version of book has hit stores, and then, unlike the US where the eBook is sold for a fraction of the cost of the hard cover version, German eBooks are sold at the cost of the cheapest printed version, not exactly making it an attractive buy to the average German consumer. FULL STORY
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