Searching for your next big read is about to change with the success of BookTock - think the popular Tik Tok but for books. Actually Booktok is a new option on the hugely popular Tick Tock app.
On BookTok, TikTok creators post book reviews of books in all genres, but in particular, contemporary romance and young adult fantasy recommendations have taken off. Novels like “The Seven Husbands of Evelyn Hugo” by Taylor Jenkins Reid, “November 9” by Colleen Hoover and “Six of Crows” by Leigh Bardugo have gained incredible popularity on the app, and BookTok creators have been responsible for pushing many of these titles to the New York Times Best Sellers list, even though they were all published between 2015 and 2017.
Books gaining viral fame on the internet may seem somewhat counterintuitive. With the rise of BookTok, the web has created an increased excitement for the written word, rather than a loss of interest. The rise of BookTok has had a notable impact on book sales, especially on independent booksellers who pay close attention to what their customers are looking for.
If you're wondering what BookTock is well explained simply - BookTok is the fastest book club you will ever visit. In under a minute, users film books they recommend, record time-lapses of themselves reading or show their reactions to the final nail-biting or tear-jerking moment of a novel. It’s all very emotional.
Below is a video showing several BookTock reviews.
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