Self Publishing for Dummies

 The rise in eBooks made it inevitable that new writers would find it easier than ever to get published - however critics claim that the market will become saturated with poorly written, poorly edited rubbish but there are also those who see this new independent movement as being healthy and good for innovation. These people liken this new movement to punk publishing and claim it will give mainstream publishing a much needed kick up the arse.

Whatever happens - this is all now a reality.

Borders today announced that it has teamed with BookBrewer to launch BORDERS – GET PUBLISHED Powered by BookBrewer. The co-branded publishing service empowers independent authors to publish and sell eBooks through the Borders eBook store, powered by Kobo, as well as other eBook retailers. BORDERS - GET PUBLISHED Powered by BookBrewer makes it seamless for any writer or blogger to format, display and sell their content across a number of technology platforms including a variety of tablets and eReading devices. The service will be available at borders.bookbrewer.com beginning Oct. 25.
"We know many book lovers are also writers or aspiring authors who want to share their stories but do not want to invest the time and money to self publish in print," said Mike Edwards, CEO of Borders, Inc. "BORDERS – GET PUBLISHED Powered by BookBrewer offers the perfect solution - authors can quickly and easily load, format and publish content, which will then be available for sale within a few days on Borders.com and other major eBook outlets. We're excited to give new writers and bloggers an opportunity to reach an expanded audience as they make their foray into digital."
Users can develop and edit content regardless of length, set their own suggested price within bounds set by retailers, and publish via BookBrewer in the Borders' eBook store. Customers are provided with the option to purchase, download, and instantly read blogger and independent author content on several leading devices, including the iPhone, iPad, Android-powered tablets as well as a variety of eReaders, notably the Kobo Wireless eReader, Kobo eReader, Aluratek Libre Pro and Velocity Micro Cruz Reader.
Creating an eBook can be done in a few simple steps using the intuitiveBookBrewer tools. Authors can add content by typing or copying and pasting it into an online form, or they can feed in their content from an existing Web site or blog. With the click of a button, they can arrange and edit content as they wish. The content is saved as an ePub file - the format most eBook stores require to sell a book.
"Everyone has a story to tell, pictures to share or advice to give. It turns out that those are exactly the kinds of things people want to buy and read as eBooks," said BookBrewer CEO Dan Pacheco. "We're thrilled to have the opportunity to work with an iconic brand like Borders, which not only has an incredible customer base, but also has a great local community focus."