The E-book reader market as opened up with Barnes and Noble offering a free reader for PC, IPHONE, BLACKBERRY AND OTHER FORMATS.
This is from PC PRO magazine
"Barnes & Noble is taking a different approach from Amazon and its pricey standalone e-book reader, the Kindle. The big brick-and-mortar bookseller's e-book solution lets you read titles on devices you already own: your PC, Mac, BlackBerry, or iPhone. A more direct Kindle competitor for reading Barnes & Noble titles, the Plastic Logic eReader, is also in the works, but in meanwhile, I tried out the PC reader and gave the iPhone and Mac versions each a quick look. I found the PC version adequate, the iPhone one first-rate, and the Mac incarnation the poor sister of the lot."
YOU CAN DOWNLOAD THE FREE READER HERE FOR PC, IPHONE, BLACKBERRY, IPOD AND OTHER FORMATS