Saturday 9 January 2010

Borders surive as an online entity (just)

pring Design announced Thursday that its Alex e-reader will feature the Kobo-powered e-book store from Borders.

The two companies have signed an "agreement in principle," according to Spring Design. The Borders store, which will be available on Borders.com and and via a Borders mobile app, will feature more than 2 million titles.

"The combination of Borders' leadership in the book industry and Spring Design's innovation and experience in consumer electronics will create a world class service for eBook readers," Dr. Priscilla Lu, chief executive officer of Spring Design, said in a statement. "This partnership delivers one of the critical foundations of our business growth going forward."

"Our agreement with Spring Design represents another step in our digital strategy, which continues to focus on offering book lovers-including our more than 35 million Borders Rewards loyalty program members-high quality content on the device of their choosing," said Borders Group Chief Executive Officer Ron Marshall. "We look forward to bringing a world class eBook experience to Alex users."

Alex will be available starting Feb. 22 for $359 on www.springdesign.com. The device made its official debut this week at the Consumer Electronics Show (CES) in Las Vegas.

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