Google announced Thursday that they have teamed up with J.K. Rowling’s Pottery to offer the author’s internationally famous Harry Potter books using the Google Book ebook platform.
Google’s deal includes all seven Harry Potter novels. Using Google’s technology
will allow users to port their purchases to their choice from more than
80 ereaders.
As part of the deal, Google has exclusive payment rights for all
Pottermore.com purchases — meaning all products will be purchased solely
through Google Checkout rather than Amazon or Paypal. What Google
doesn’t get, however, is the right to sell the ebooks, which will be
available exclusively at Pottermore.com. That arrangement means Rowling
can avoid splitting the sales with Amazon or any other online retailer.
Pottermore.com, which is expected to go live in October, was developed as a way for Harry Potter
fans to play games, enjoy additional content features, and interact
with other fans in an environment created to standards set by Rowling.
In what must have been the trade-off in the deal, Google's payment
service Google Checkout appears to be the only way besides debit or
credit cards to purchases the books from Pottermore. The inclusion of
Google Checkout is a huge snub for PayPal, the original and most used
third-party payment service online. Instead, Google Checkout will be
exposed to millions of Harry Potter fans looking to buy digital versions
of the wizard stories.
In the last few months, Google has been strengthening its push into
the e-commerce and mobile payment fields, announcing recently it had
begun testing a service called Google Wallet, which allows consumers to
pay using their Android phones using a technology called NFC.
The Harry Potter books could become the most purchased e-books upon
their release if the franchise's performance at the box office and at
book stores are any indication. The final Harry Potter film had the best
opening of all time, scoring $168.6 million
in the U.S. and Canada in three days. Four years ago, the last Harry
Potter book had a similar release, selling 8.3 million copies in its
first day, according to Guinness World Records.
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